Navigating Social Media Purposefully & Professionally A graduate students guide Harvard Business Review: 3 Facebook Strategies 1. Open Strategy- When you post whatever comes to mind on social media This is risky. Try the less risky Audience Strategy and make your profile private and deflect friend requests from coworkers and professional contacts and direct them instead to a LinkedIn account. https://hbr.org/2015/03/how-to-separate-the-personal-and-professional-on-social-media
2. Content Strategy- When you accept these requests but resign yourself to posting only carefully considered content. 40% of professionals that responded to a survey felt compelled to accept requests from professional contacts. Can no longer vent or express vulnerability without a level of self-editing that may be perceived as inauthentic. https://hbr.org/2015/03/how-to-separate-the-personal-and-professional-on-social-media 3. Custom Strategy- When social media users manage both their audience and their content.
People do this on Facebook by creating a personal and professional list and posting different content to these lists. Saves the boss from seeing too many party and baby pictures, and spares friends all of the job-related content. https://hbr.org/2015/03/how-to-separate-the-personal-and-professional-on-social-media
Professional Personal College Choice- Social Media Advice for Students 1. Reel in employers by building momentum Nearly 39% of employers use social networking sites when researching job candidates. Of these employers, 43% said they found information on these sites that factored in to not hiring the candidate, and 19% said they found information on these sites that factored into hiring the candidate. Whoever you aim to be offline is who you should strive to be online. Having a consistent, professional image on social media can go a long way in your post-graduation job hunt
http://college.usatoday.com/2013/11/01/3-ways-graduate-students-get-the-most-from-social-media/\ College Choice- Social Media Advice for Students 2. Use social media to network with classmates Theses students can one day be colleagues, bosses, or connections to jobs. Dont miss out on
connecting with them in every possible format. 3. Set boundaries so you dont get sucked in Dont let social media interfere with writing your thesis or working on a project. Social media can help you network and land jobs, so use it that way. Tips for Using Social Media
Professionally 1. Its not the same You do not have to give up sharing personal experiences and casual conversations, they can often make you appear more genuine and approachable. However, it is important to refine your language, highlight content and information that is careerfocused, and connect and converse with more people outside of your immediate group of friends. 2. Power in connections Build each network to create relationships that can be nurtured through interaction
and conversation. By cultivating and organizing the network you create, youll be more effectively able to act upon professional opportunities. http://mashable.com/2012/02/10/students-job-search-social-media/#ZLkLJRfRSqqw Tips for Using Social Media Professionally 3. It can help you find a job While you keep your eyes peeled for job postings, take time to engage with the brands youd love to work for and establish a relationship with them. 4. You cant hide behind the curtain Never participate in disrespectful interactions with others (strangers or
colleagues). If you wouldnt say something to a person face-to-face, it probably means it isnt appropriate for social media either. http://mashable.com/2012/02/10/students-job-search-social-media/#ZLkLJRfRSqqw Tips for Using Social Media Professionally 5. Its not just about you Keep most of your posts (suggested 80%) to conversation, third-party content, general comments and questions, and keep the sales pitches at a minimum. Dont overuse the #humblebrag hashtag. 6. Strut your stuff By tweeting relevant articles, or commenting on industry trends on a personal blog, you can show your own level of interest and personal development
outside of classwork and internships. http://mashable.com/2012/02/10/students-job-search-social-media/#ZLkLJRfRSqqw Tips for Using Social Media Professionally 7. You will get the once-over Employers, future colleagues, industry leaders and other professionals do look at your social media activities. 8. What you do now will pay off later
If you start curating your social media presence after you graduate, youre already behind. By thinking about how to use social media professionally while youre still in school, you can position yourself as forward-thinking, forge stronger industry connections, and strengthen your on-paper credentials, making you a much more attractive candidate to your future employers. LinkedIn- Should I use it? A LinkedIn profile, done right, can be that much-needed online resume and help ensure that the good work you do is publicly recognized and that others know how to reach you with relevant opportunities. Oftentimes, if you apply for a job, whoever vets your resume will look at your LinkedIn
profile, whether its to see if you have mutual connections who might reveal what its like to work with you or to settle any questions raised when looking at your cover letter and resume. http://www.forbes.com/sites/laurashin/2014/06/26/how-to-use-linkedin-5-smart-steps-to-career-success/#4ac23e5c6292 LinkedIn- How Should I Use It? 1. Make a findable and visually appealing profile. Upload a headshot as professional-looking as possible, and write a succinct and compelling headline, which runs right under your name. Make this mini elevator speech as creative and readable as possible and use keywords for your industry.
2. Use your LinkedIn profile to showcase everything that doesnt fit on your resume. Fill out the 1,000-character description areas under each job title and in your overall summary; list your contract work and the results you got; upload or link to examples of your work, such as YouTube videos, PDFs, Microsoft Word documentsfeature your other relevant skills. http://www.forbes.com/sites/laurashin/2014/06/26/how-to-use-linkedin-5-smart-steps-to-career-success/#4ac23e5c6292 LinkedIn- How Should I Use It? 3. When youve got a profile youre ready to show the world, strategically connect with others. Connect with existing professional and personal contactsfriends, classmates,
former co-workers, current co-workers and other people in your industry whom you know. 4. Once youve got a valuable network, snoop. Lets say youre interested in a job posting. You can use LinkedIn to find former employees who could give you insight into the companys culture or to determine which of your friends and acquaintances know current employees who could make an off-LinkedIn connection for you. http://www.forbes.com/sites/laurashin/2014/06/26/how-to-use-linkedin-5-smart-steps-to-career-success/#4ac23e5c6292 LinkedIn- How Should I Use It? 5. Stay active on the site. Remind your contacts that
youre doing good work by regularly sharing links relevant to others in your industry, keeping your profile current, and updating your profile when you are hired for a new position or have another accomplishment to tout. Questions?
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