uControl week4 7 Partners: Game developers Software Vendors

uControl  week4 7  Partners:  Game developers  Software Vendors

uControl week4 7 Partners: Game developers Software Vendors Content Mgmt Provider Network Operators Suppliers: UC Berkeley (Technology IP UCB/CS dept) 5 Develop games, as proof of concept Analytics Business development Systems integration Interactive entertainment Receive promotions Improve experience 6 Intellectual Property - WiFi/3G/NFC - Signage Player - Display Smartphone app 9 Technology development (Human resources & Integration costs) IT Infrastructure Business development Sales coverage 4 1 Automated service, repeat usage Personal assistance Co-creation 3 Ad effectiveness Direct sales Systems Integrators App Store On display Marketing agencies 8 (Hybrid model) Software Licensing & Support Advertizing revenue 2 Consumers: segmented by venue and age (Initially target larger venues and younger people) Venue owners - NFL/NHL/College Stadiums Advertisers/ Brands Sponsors uControl week5 7 Partners: Game developers Software Vendors Content Mgmt Provider Network Operators

Suppliers: UC Berkeley (Technology IP UCB/CS dept) 5 Develop games, as proof of concept Analytics Business development Systems integration 6 Intellectual Property - WiFi/3G/NFC Automated service, repeat usage Interactive entertainment Receive promotions Personal assistance Improve experience Co-creation 3 - CPM - Interactive content Ad effectiveness - Network operators - Signage Player - Display Direct sales Systems Integrators 2 Consumers: Teens & 20 somethings Families with kids Venue owners - Stadiums - Movie Theaters - Bars/Restaurants - Network Operators On display Marketing agencies Event planners Smartphone app 9 Technology development (Human resources & Integration costs) IT Infrastructure Business development Sales coverage 4 1 Advertisers/ Brands Sponsors 8 Network Operator: Software Licensing & Support Network Operator: Ads distribution fees Advertisers: Content Creation Fees Mobile App: Advertizing revenue

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