Marketing and Communications Retreat

Marketing and Communications Retreat

Leadership Communications Royal Canadian Mint May 23, 2018

The single biggest problem with communication is the illusion that it has taken place.

George Bernard Shaw, Playwright 2

COMMUNICATION PERFORMANCE

EXTERNAL PERFORMANCE INTERNAL PERFORMANCE

Most Credible Face to face with immediate

manager Coffee talk with Director

Least Used E-mail from Director

Intranet Most Used Grapevine

E-mail from CEO Video message

from CEO Least Credible International Association of Business Communicators (IABC)

7 BEST PRACTICES

COMMUNICATION IS ABOUT THE MESSAGE 9

THINK FEEL DO

12345 6 INGREDIENTS FOR SUCCESS

1 MEET YOUR

AUDIENCES WHERE THEY ARE 2

COMMUNICATE AS YOU CAN, AS MUCH

A S YOU CAN AS SOON

3 FAVOUR FACE-TOFACE

20 4

CONVERSATIONAL INTELLIGENCE 22 5

MOVE FROM INFORMATION DISSEMINATION TO

SENSE MAKING 6 PEOPLE HEAR WHAT YOU

FEEL NOT WHAT YOU SAY

COMMUNICATING CHANGE THE FIRST CASUALTY

OF CHANGE IS COMMUNICATIONS WORDS

SYMBOLS BEHAVIOURS HOW DOES WHERE

WERE GOING FIT WITHIN THE STORY OF WHO WE ARE? 31

CONVERSATION IS THE SMALLEST UNIT OF CHANGE

THREE GOLDEN RULES 1

COMMUNICATING NOTHING SAYS

SOMETHING 2

ITS NOT ABOUT YOU ITS ABOUT

THEM 3

COMMUNICATIONS IS EVERYONES RESPONSIBILITY www.resultsmap.com/mint

@carolinekealey [email protected] www.ingeniumcommunications.com

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