Increase Sales with Quantum BoatSM June, 2007 Visit The Market Opportunity In 2006: One third of U.S adults went boating* The number of boats in use in the US increased to nearly 18 million* Boater registrations in the US surpassed 13 million*
New boat dollar sales reached $11.5 billion* *Source: National Marine Manufacturers Associations 2006 Recreational Boating Statistical Abstract Visit Quantum Boat Means More Business for You Targeted pricing for a broader range of risks Earn up to 20% new and renewal commission Loss-free discount of five percent after three years Account discount applies 10% with auto or home, 15% with auto and home
Quote boats up to 60 mph Lower Speed Surcharges for boats over 50 mph Two quotes available Agree Value and Actual Cash Value An easy to use quote and issue system Visit Quantum Boat Keeps Your Customers Satisfied
Competitive rates Lower minimum premiums and flexible payment options Multi-policy discounts for clients with our auto and/or home policies Broad navigational territories including the US and Canada More savings with both credits and discounts Dedicated marine claims experts offer responsive, professional claim service
12 month coverage with no mandatory layup period means customers can enjoy stable rates and a long boating season Visit Tips to Grow Your Business with Quantum Boat Develop relationships with businesses and organizations that can provide you with leads and help you grow your boat business - i.e. boating clubs, marinas, boat dealerships, etc. Purchase targeted lists to boat owners in your area and send them a brochure. Develop integrated marketing campaigns to promote Quantum Boat that include email, print, direct mail, website, tradeshows, and local events.
Account round your existing customers by letting them know they can purchase Quantum Boat from your agency. De-commoditize. Dont sell just on price. Emphasize the added value Travelers offers broader navigational territories, dedicated marine claims experts, outstanding claim service, etc. Take advantage of Travelers One2One boat account round mailing. Visit Use the Consumer Brochure to Promote Quantum Boat Consumer Brochure Includes features and benefits of Travelers Boat insurance Highlights benefits of being a Travelers customer and
having an independent agent Tips for Use Leverage centers of influence relationships with marinas, boat dealerships, and banks (they can present the brochure to potential customers during transactions that involve insurance). Include this brochure in annual mailers to customers in preparation for account reviews. Visit Use Advertising to Promote Quantum Boat Posters/Print Ads Agents can customize with their logo and contact information and print free of charge! Convey message that your agency can help boat owners get the boat insurance protection they need. Tips for Use Customize poster with your contact information and
post at local marina, boat dealerships, etc. Run ad in local paper or magazine that is read by boat owners Visit Use Email to Promote Quantum Boat ePostcards Can be customized with a choice of four images and four different messages. No postage needed and setting up the message isquick and easy! Can be used to account round existing customers. Tips for Use Send these postcards to existing Travelers customers to let them know they can save if they insure their boat, home, and auto together! Visit
Use Email to Promote Quantum Boat Electronic Brochure Electronic brochures make it easy to send product information via email. Its also fast and free! Tips for Use Send to potential or existing customers via email. Use with online home insurance quotes or proposals. Post the brochure on agency Web site. Visit
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