Brand Names, Logos, Trademarks & Slogans Brand Names A word or words used to identify a specific product or service Example: Kraft Dinner
Pepsi Big Mac Kleenex The Worlds Most Valuable Brands Forbes Magazine - Most Valu able Brands 2013 LOGO A design, symbol or picture that associates a corporation with its product or service
Example: Golden Arches McDonalds Apple Apple Inc. TRADEMARK A legally defined logo or distinctive type of lettering that is used to identify a product or firm The
trademark is registered with the government and protected for the sole use of the registrar SLOGAN A series of catchy, easy-to-remember words that are used to identify and promote a product Examples Taste the rainbow Skittles Taste of a New Generation
Pepsi Just do it! Nike Name That Slogan Melts in your mouth, not in your hand M&Ms
A diamond is forever De Beers Dont leave home without it American Express Share moments, share life Kodak Finger lickin good KFC Requirements of a good brand name Create a positive image of the product or service in the consumers mind Simple, Easy
short, unique to remember Catchy Brand Names: Trivia Schneiders named for founder J.M. Schneider Listerine named for Joseph Lister
Revlon names for owner Charles Revson as was his cologne Charlie Nyquil came from Night Tranquil Translation Problems Chevy Nova sold poorly in Spanish speaking countries. No va translates to it doesnt go Standard Oil S.O. ESSO did poorly in
Japan, translation is stalled car Coke in Chinese characters translated to bite the wax tadpole They changed it when reintroduced in the 80s to mean happiness in the mouth Translation Problems Pepsi also had problems with its slogan Come Alive with Pepsi. In some parts of Asia it translated into Pepsi brings your ancestors back from the dead
Translation problems also occur when products are brought into Canada, would you buy a chocolate bar called ZIT? Brand Classification Name of the Maker Royal Doulton Regal Shoes Kraft Margarine B.F. Goodrich Tires
Geographical Names Historical Names Laura Secord John Hancock Insurance Family Names Ford Motor Company Schneiders WalMart Corning Ware Champagne
Name Indication Quality Names Suggesting Use Hide-a-Bed Sofa Presto Coffee Maker Lazy boy Brand Classification conti. Words derived from a business Name
Sun Oil Company Esso Steel Co. of Canada Stelco Northern Telecom Nortel Letter/Numbers NCR Company IBM Mis-Spelled Words Kool-Aid Toys R Us
The remote manipulator system (RMS), or Canadarm, made its first flight into space on November 13, 1981. The arm has six joints. Two are in the shoulder, one is at the elbow, and three in the highly dextrous wrist. In...
References used according to the letters given at the bottom of the slides. A: Santer, RM, Walker, MG Emerson, L, Witthames, PR (1983) On the morphology of the heart ventricle in marine teleost fish (Teleostei), Comp. Biochem.
Stamen (Male) The male reproductive organs, are the sporophylls that produce microspores that will give rise to gametophytes. ... One hypothesis for the function of double fertilization is that it synchronizes the development of food storage in the seed with...
Demonstrate how to write summaries in 10-words or less. The chunking allows the students to look at the text in smaller segments, and summarize what the author is saying in just that small, specific chunk. 4. Left margin: What is...
* Le courant institutionnaliste 1/ La théorie des syndicats (Hicks - Dunlop) Cette théorie donne aux travailleurs un pouvoir de marché qui leur permet d'intervenir directement dans la fixation des rémunérations (le salaire > à son niveau d'acceptation).
CPO Birthday 01 April 2003 110 Years of Leadership 100 Years of Leadership from CNO Admiral Frank B Kelso II on April 1, 1993 "In the United States Navy, the title "Chief Petty Officer" carries with it responsibilities and privileges...
Achievement Motivation and Attribution Theory. Mr. P. Leighton St Mary's 6th Form College. After today's session… You will have a deep understanding of Achievement Motivation which includes… NAF and NAch. Competitiveness. Learned Helplessness. You should also understand Attribution theory which...
In this chapter, we will consider this difference and what causes it. DEFINITION Current is the motion of POSITIVE CHARGE through a circuit. Physically, it is electrons that move but … UNITS A current of one coulomb per second is...
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